During my time at WhiteID, I was responsible for the point of purchse and exhibit designs of our biggest customer Concord for shops and fairs in Germany, France, Italy, Spain, China and many more. 

I also developed style guides for Concord’s stores and shop in shops specifically for China containing the unique elements of rounded edges and the color gold. 

The first example shows a premium store for Concord in the Lufthansa Mall in Beijing. 

Compared to that, the Spanish POP-Systems (shown below) are more edgy and reduced to the colors white, black and gray, which go betther with the European collections.